The Hayabusa, Suzuki Motor Corporation’s flagship motorcycle, celebrates its 25th anniversary in 2023. In commemoration, Suzuki introduces the 25th anniversary model.

The first generation of the model was introduced at Intermot, held in Germany in 1998, as the “Hayabusa (GSX1300R)” and sales started in Europe and North America in 1999. The product concept was “Ultimate Sport”, and its high power and handling performance, coupled with its unique and aerodynamic styling, created a sensation and it became a flagship motorcycle representing Suzuki.

The second generation, with increased displacement from 1,299cm3 to 1,340cm3, was released in 2007. It inherited the outstanding and powerful performance of the first generation, with a newly adopted feature, the Suzuki Drive Mode Selector (SDMS), which allowed adjusting of the output characteristics by riders’ choice. Sales also expanded worldwide, launching Japanese domestic specs for the first time in 2014 and starting production and sales in India in 2016.

In 2021, the third generation Hayabusa was introduced, with a fully improved engine and chassis, and various electronic controls. The engine and chassis parts have been fully reassessed, along with adopting the electronic control system “S.I.R.S (Suzuki Intelligent Ride System)”, such as traction control systems and Bi-directional quick shift systems, making this model powerful yet controllable, and embody the styling design concept, “The Refined Beast”.

Currently, the Hayabusa is sold in 48 countries worldwide, including the United States, Europe, India, and Latin America, with cumulative series production of over 200,000 units..

“The Hayabusa series has been a flagship model representing Suzuki, and has fans all over the world. We would like to express our deepest gratitude that this model is able to celebrate its 25th anniversary, and that it has been continuously loved by everyone for this long. I have personally test ridden the prototype of the current third generation model, and I am proud to say that we, the Suzuki team, can present to you the best model to date.  The Hayabusa will never stop its evolution. We ask for your continued love and support.” Suzuki Motor Corporation President Mr Toshihiro Suzuki.